Focus Pool Products
get the balance right
Focus Products Pty Ltd was formed in 1991 to provide a full service and product solution to the swimming pool and spa markets. Operations started humbly in Brisbane Queensland, and have since expanded to an international network.
The Focus philosophy is simple: service, integrity, competitive pricing and technical excellence. Vision, compassion, courage, and character are the cornerstones upon which these are built on each day and with every endeavour.
The company’s consistent growth over recent years is due to customer loyalty and the ongoing commitment to developing new and innovative products. Customer satisfaction and support benefits are the center points of all strategic contents.
Experienced in providing a superior range of unique blends and formulas, Focus invests extensively in the research and development facilities, keeping the company at the forefront of new technology and ensuring innovative products at competitive prices. This is further enhanced by an inquisitive approach which renders exceptional products with confidence. Focus’ product range covers speciality chemicals, a full range of high performance pool and spa equipment, cleaning accessories, water testing facilities, water analysis technology and PVC pipe & fittings.
Focus Products are committed to the development of technology and reliable, energy efficient equipment. In anticipation of future market needs, as a company Focus are dedicated to product innovation and market leadership to ensure clients' needs are met.
Focus are passionate about water and helping pool and spa owners "get the balance right" through the Waterearth® environmental initiative. Focus believe that pool owners can maximise their swim time, reduce their maintenance time and minimise their pool's impact on the environment through professional advice. This advice delivers to owners correct water balancing techniques, efficient and effective sanitation and the reduction of water wastage.
The market leading Liqua® technology effortlessly analyses water quality and provides easy to use reports on any adjustments required. The new generation of smarter software, services and systems is part of the ongoing commitment to develop stronger and more profitable independent pool and spa professionals.
Quality, value and dedication is achieved through the “connected thinking” program which ensures the Focus Research & Development team constantly find new ways to do things
Focus Products has been used in Australian pools since 1991 when it first started distributing pool chemicals to a few Queensland stores. Since that time Focus has grown to service a huge network of independent pool and spa stores right around the country. Over those 19 years Focus has expanded it’s line of chemical products to handle most water care issues from water balance to preventative treatments. In 2008 Focus introduced a stylish range of pool equipment under the Noria brand. The Noria product lines perfectly compliment the Focus chemical range and are fast becoming the brand of choice for high performance pool equipment.