smarter not harder

Clever Packaging

Clever packaging delivers cutting edge and out of the box solutions to empower the connection between strategy and creative thinking. Creating recognisable brands, designing and rolling out clever packaging is paramount to the success of the professional retailer to help create an emotional connection between the brand and consumer. Innovations include; pre measured 1kg portion packs in environmental adjuster boxes, concentrated 'one dose' sachets, colour coded packaging, floating chlorine dispenser, square chlorine jars and pails with built in measuring caps and scoops, products packaged within counter display cartons and seasonal promotional pre packed carry boxes.

Environmental Initiative

Waterearth, a unique environmental initiative that promotes accurate water analysis, correct water treatment and improved water conservation. This initiative is to protect our precious resources for future generations.


The success of the authorised dealer network is Focus' ability to take a product from concept to consumer. Focus has a unique number of in-house teams in place all working together to deploy innovative ideas with maximum success to the targeted market.

Online Services

The Focus website offers a revolutionary online system providing access instantly, connecting the dealer to Focus Products. Once registered via the internet access to training, electronic ordering systems and a range of valuable information including technical FAQ's, industry legislation, latest Balance magazines, Inspire updates, MSDS's and a range of marketing material are available.

Advanced Packaging Facilities

Focus Products have invested considerable pecuniary resources in the latest packing facilities. This ensures consistent and accurate product that can be rapidly produced particularly in times of peak demand.


Liqua technology is a revolutionary set of services to support the independent pool and spa business. This unique combination of water analysis, service management and customer communications will become the new benchmark for the pool industry.

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