Insight

a wide range of dealer support

Insight provides access to a wealth of dealer support services. Focus have a team of qualified and experienced personnel able to assist with any pool or spa problem. Quarterly balance magazines are produced with technical and sales advice on products, marketing ideas, water chemistry, business support, retailing ideas, industry news and legislative updates to ensure that the dealer network remain informed and connected. In addition to balance, the dealers are provided with regular retail marketing strategies, counter displays and consumer driven display material.

Balance Magazine

Quarterly Balance magazines are produced with technical and sales advice on products, marketing ideas, water chemistry, business support, retailing ideas, industry news and legislative updates to ensure that the dealer network remain informed and connected.

Retail Marketing Strategies

Focus has a dedicated Retail Business Support service to support the dealer network with everything needed to drive business growth, support and profitability. This service includes developing advertising campaigns, flyers, advice on profitable retail set up and conducting consumer nights.

POS Material

Focus provide tools to effectively merchandise the store for increased retailer visibility. Items such as product display boxes, signage, posters, category signs, product shelftalkers and brochures are just some of the items provided.

Product Services

Focus understand dealers require extensive support to sell products to the consumer. Insight gives in-depth retail sales training on consumer mind-set, product usage and its advantages. A complete back up product guarantee is also provided from Focus Products to the retailer so the consumer can be assured the product advised and sold will work as prescribed.

Inspire Conference

The Inspire Conference delivers expert retailing advice on retail marketing strategies. From developing smart brands and workplace culture to discovering ways to minimise tax and build wealth. Inspire is about networking and sharing ideas with other dealers and business leaders from within the industry.

Legislative Updates

The pool and spa industry is forever changing and Focus considers it vital that dealers are kept aware of any legislative changes. Insight ensures dealers are made aware early of new codes or standards thereby preventing any unforseen problems.

Promotions

Promotions are an ideal way to communicate product benefits to consumers. Focus offers regular national promotions to dealers on seasonal products plus individual local area promotions through the Retail Business Support program.

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